Fresh content every month, written for your business and targeted at what your customers actually search for. Builds Google rankings, keeps your site active, and establishes you as the expert in your field. No writing, no editing, no deadlines to miss.
Free 15-minute introduction — no pressure, no pitch.
Four articles a month, each written specifically for your business and your target customers. Every article is built around a real search query — a question a potential customer is actually typing into Google — so the content brings in people who are already looking for what you offer.
Good content does two jobs at once. For Google, it signals that your site is active and expert — worth showing in search results. For humans, it answers their question so completely that they trust you before they've even contacted you. That's what “the expert in your field” actually means in 2026: the person who showed up in the search results with the clearest answer.
Freelance copywriters typically charge £150–300 per article, so a month of four articles runs £600–1,200 at that rate. Because content writing is part of an integrated service for us, we can deliver the same quality at a radically lower price.
For every person searching Google for “business coach Glasgow” — a ready-to-buy search term — there are roughly twenty people searching for “how do I know if I need a business coach”, “business coach vs mentor difference”, “what does a business coach cost”, and a hundred other variations. Those people aren't ready to buy today. But they're exactly the people you want to reach first.
Content marketing is the practice of answering those questions on your own website. When someone types the question, your article shows up. They read it. You've just become the first real person they met in their buying journey — months before they were ready to buy. That is an enormous advantage.
Your service pages will only ever rank for a handful of commercial keywords (which you share with every competitor in your area). Content articles can rank for hundreds of informational ones — where competition is lower, traffic is higher, and trust is built before the conversation starts.
Content marketing is a slow-burn service. Articles don't go viral, they don't drive same-day enquiries, and the first three months feel like nothing is happening. Then — if you've kept going — the compounding starts.
We learn your tone, your specialism, your audience. First four articles commissioned around specific search queries your customers type. Each article goes live on your blog, properly formatted with SEO titles, meta descriptions and internal links.
Another 8 articles published. Your blog starts to look like a genuine resource rather than a placeholder. Google begins indexing and evaluating the content. Rankings haven't properly kicked in yet but the foundations are being laid.
Your earlier articles begin appearing on page one for their specific long-tail queries. Organic traffic starts climbing. A few prospects mention they “read your blog” before calling — the trust signal is working.
24+ articles live. Each month adds to an asset that works permanently, 24/7, bringing in search traffic that wouldn't have existed without it. New articles build on the momentum of earlier ones. You've become the person with the most useful articles in your niche.
Numbers below are realistic for a solo consultant or coach operating online — illustrative, not guaranteed, not a real client.
Running the practice for 9 years. Most clients came via LinkedIn referrals and past clients. Website had two articles from 2022, nothing since. When prospects said “I'll check you out online” there was nothing substantial to find — a professional biography, a services page, and a contact form.
We onboarded — an hour-long call on his specialism (founder transitions, COO hiring, board structure for small firms), tone preference (direct, no fluff), and audience (founders with 10–50 staff). Four articles commissioned on specific questions he routinely gets asked. All published on his blog, properly SEO-formatted.
14 articles live. First few have begun ranking on page 2 for specific long-tail queries (“signs your small business needs a COO”, “fractional CFO cost UK”). A prospect mentioned on a discovery call that “your board structure article was really helpful” — the first confirmed blog-to-call signal.
26 articles live. Four now ranking on page 1 for their queries. Organic search traffic running at ~350 visits/month. Two new clients specifically mentioned his blog in their first call. A journalist quoted him in an industry piece — she'd found him via a blog article she'd read months earlier.
Illustrative composite example — not a real client quote. Actual outcomes vary significantly by niche, audience size, existing authority and topic difficulty.
Content marketing has been dominated by bad practices for a decade. Here's how we steer clear of them.
Blog & content writing from £19/mo. Four articles a month, published automatically. SEO-optimised. No contract.
No sales pitch, no pressure, no queue. Reach out however suits you and you'll get a real answer from a real person — usually within a few hours.